What is a Quality Backlink?

When you find out that backlinks are a major factor in your Google ranking, you might jump to spam your links all over blog comments and various untrustworthy sites. While this seems like the easiest and fastest solution, it’s also a very dangerous tactic that can actually harm your search engine rankings.The keyword when it comes to backlinks: QUALITY. Before you even think about your backlink strategy, it’s important to understand Google’s mission.“Our company mission is to organize the world's information and make it universally accessible and useful. That's why Search makes it easy to discover a broad range of information from a wide variety of sources.”If your backlink strategy is positioned to go against this mission, your efforts will land you penalized.Here are a few things to consider when creating a backlink strategy:Website Organization: Is your website organized? You might think that this isn’t relevant to the topic, but in reality, [...]

2020-10-14T17:04:43-04:00By |SEO|0 Comments

7 Important Tips for Optimizing Images

There is so much more to an image on a website than a pretty picture. The image should grab attention, please your viewers as well as inform them what your content is about. That sounds like a lot, right? It gets better… your image should be optimized BEHIND THE SCENES. Optimizing images is a necessity for both your customers AND search engines. The majority of content creators use images from stock photography sites. There is nothing wrong with that – it actually simplifies the process. You select an image, download it, and upload it to your site. Looks great! Unfortunately, you’re not optimizing the image and you might be creating more harm than good. Let’s fix that. 1. Select the Correct Format There are two types of format that we recommend when adding images to your website. They are the most common and the most effective: PNG and JPEG. [...]

2020-08-31T10:21:31-04:00By |SEO|0 Comments
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