SEO, or Search Engine Optimization, is one of the biggest factors of marketing.
When you find out that backlinks are a major factor in your Google ranking, you might jump to spam your links all over blog comments and various untrustworthy sites. While this seems like the easiest and fastest solution, it’s also a very dangerous tactic that can actually harm your search engine rankings.The keyword when it comes to backlinks: QUALITY. Before you even think about your backlink strategy, it’s important to understand Google’s mission.“Our company mission is to organize the world's information and make it universally accessible and useful. That's why Search makes it easy to discover a broad range of information from a wide variety of sources.”If your backlink strategy is positioned to go against this mission, your efforts will land you penalized.Here are a few things to consider when creating a backlink strategy:Website Organization: Is your website organized? You might think that this isn’t relevant to the topic, but in reality, [...]