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SEO, or Search Engine Optimization, is one of the biggest factors of marketing.

What is a Quality Backlink?

When you find out that backlinks are a major factor in your Google ranking, you might jump to spam your links all over blog comments and various untrustworthy sites. While this seems like the easiest and fastest solution, it’s also a very dangerous tactic that can actually harm your search engine rankings.The keyword when it comes to backlinks: QUALITY. Before you even think about your backlink strategy, it’s important to understand Google’s mission.“Our company mission is to organize the world's information and make it universally accessible and useful. That's why Search makes it easy to discover a broad range of information from a wide variety of sources.”If your backlink strategy is positioned to go against this mission, your efforts will land you penalized.Here are a few things to consider when creating a backlink strategy:Website Organization: Is your website organized? You might think that this isn’t relevant to the topic, but in reality, [...]

2020-10-14T17:04:43-04:00By |SEO|0 Comments

7 Important Tips for Optimizing Images

There is so much more to an image on a website than a pretty picture. The image should grab attention, please your viewers as well as inform them what your content is about. That sounds like a lot, right? It gets better… your image should be optimized BEHIND THE SCENES. Optimizing images is a necessity for both your customers AND search engines. The majority of content creators use images from stock photography sites. There is nothing wrong with that – it actually simplifies the process. You select an image, download it, and upload it to your site. Looks great! Unfortunately, you’re not optimizing the image and you might be creating more harm than good. Let’s fix that. 1. Select the Correct Format There are two types of format that we recommend when adding images to your website. They are the most common and the most effective: PNG and JPEG. [...]

2020-08-31T10:21:31-04:00By |SEO|0 Comments

SEO Content – How Valuable is it?

The higher that your SEO ranking is, the more clicks and traffic you will drive to your website. The question is, how can you raise your position? Follow these simple SEO content suggestions to improve your overall position and rise above your competitors. Relevancy The number 1 factor that Google or any Search Engine looks at is quality. Your content is key, so it should be enriched with keywords and phrases that are relevant to your topic. That brings us to our next topic: Keywords Take the time to visit each page on your site and identify keywords and phrases.  The best strategy for this is to imagine that you are a potential customer. What keyword and phrases would you use to search for your company, product, or service? Keyword Placement Your keywords and phrases are not just written into your content, they hold special value in other areas [...]

2020-08-31T10:24:47-04:00By |SEO|0 Comments

The Art of the Meta Description

What is a meta description? The meta description is small snippet of HTML code that provides the summary of a web page. Search engines display the meta description in search results, helping websites gain more visibility and clicks. How long should a Meta Description be? For this article, we will use Google as a reference, as it is the most common search engine. Google generally truncates snippets to ~155–160 characters. It’s best to try and keep your Meta Description around that length, filling it with as many keywords and phrases as possible. When creating a Meta Description, your main goal should be to provide value and attract clicks. How should the Meta Description be formatted? Meta descriptions are essentially the perfect way to advertise your content. They should be thoughtfully crafted to provide information and encourage searchers to click and learn more about your product or service. Think about what a [...]

2020-08-31T10:29:30-04:00By |SEO|0 Comments