The higher that your SEO ranking is, the more clicks and traffic you will drive to your website. The question is, how can you raise your position? Follow these simple SEO content suggestions to improve your overall position and rise above your competitors.
The number 1 factor that Google or any Search Engine looks at is quality. Your content is key, so it should be enriched with keywords and phrases that are relevant to your topic.
That brings us to our next topic: Keywords
Take the time to visit each page on your site and identify keywords and phrases. The best strategy for this is to imagine that you are a potential customer. What keyword and phrases would you use to search for your company, product, or service?
Your keywords and phrases are not just written into your content, they hold special value in other areas of your website as well:
- URL (slug word)
- Page headings and subheadings
If you can include your keyword or phrases in all 3 of those areas, you’re naturally giving yourself a head start in the search engines.
Of course, your keyword or phrases should be in the body of your content. There is a fine line between “enriching” the content and spamming it. Your keywords or phrases should be in the content 5-6 times maximum. Once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
If your website is outdated, the Search Engines will leave you in the dust. It’s a good idea to go through your website quarterly and refresh your content.
Linking is critical when it comes to SEO building. Each page or article that contains links should be carefully thought out – that goes for internal and external linking. For starters, try not to use “click here” with links. Use relevant keywords and phrases when linking to build a strong link foundation on your website.
There are dozens of ways to improve your SEO strategy, but content should be at the top of the list as it’s one of the strongest assets that you have. Give us a call for a free estimate if you’d like to start your SEO journey today!